Grain Fortified, Pasture Raised
Irish Nature Beef

Do you prefer the taste of grain-fed beef over grass-fed but wrestle with the ethics behind feedlot farming? Fret no more! Irish Nature Beef combines the best of both worlds. We believe it’s the most sustainable, humanely treated grain-enhanced beef you can buy. It’s also exceptionally tender and delicious.

Nurtured the Natural Way

Some 28,000 mostly small farms across Ireland raise cattle for Irish Nature Beef. All beef cattle start out eating grass and Ireland has an abundance of it. Irish beef cattle consume a mix of grass and grains throughout their lives. The country’s temperate climate allows for pasture grazing on fresh grass 8-10 months of the year. In winter, when the animals are sheltered in open barns for two to four months, they eat a mix of stored grass and locally milled grains, more than three quarters of it a nourishing mix of barley and soy. All told, over their life span, the feed ratio is about 70% pasture grass, 20% stored grass, and 10% variety of grains. This naturally diverse diet enhances flavor of Irish Nature beef and contributes to its tenderness.

Handeled with Care

It’s a fact: well-treated animals produce better-tasting meat.

Irish farmers adhere to the Five Freedoms of animal welfare, adopted by the European Union, and acknowledged globally as the gold standard: freedom from hunger and thirst; freedom from discomfort; freedom from pain, injury, and disease; freedom to express normal and natural behavior; and freedom from fear and distress.

Stress raises an animal’s pH and that affects flavor and tenderness. When Irish Nature beef cattle leave their pastoral life on the farm, they aren’t confined to crowded feedlots for fattening the way commodity beef is. To make the transition to the abattoir as stress-free as possible, they pass through a calming environment, a system of lairage based on techniques approved by renowned animal welfare expert Dr. Temple Grandin.

During processing, a unique ultra-tenderization process, highly tested and refined over three decades, guarantees that Irish Nature beef is tender every time.

Obsessed with Sustainability

Few beef companies take sustainability as seriously as ABP, producer of Irish Nature Beef. Recognized as a world leader in measuring, managing & reducing their environmental impact, ABP was the first company globally to achieve quadruple certification from the Carbon Trust.

ABP's focus on more sustainable beef production extends from the farm to the consumer. Their track record includes:

ABP recognizes that nature sustains their business, so they make it their business to sustain nature. It's just one of many reasons why you can feel good about buying Irish Nature Beef.