To be delicious, honest, authentic, transparent, and objective.
To connect our customers to the source of the finest and freshest food products available and empower them with information to make decisions depending on their health, desires, and food politics.
To provide small farmers, fishermen, foragers, ranchers and artisans with access to a national market. To represent them accurately and be fair.
To maintain an office culture of professional growth, healthy work/life balance, and palate development. To cultivate a challenging work environment where the traditional distinction between work and play is blurred.