Irish Nature Beef
A grass-based, grain-enhanced diet gives our premium Irish beef a taste many beef lovers crave. When you are shopping for bulk beef, if you prefer the flavor of grain-fed beef & appreciate that grass-fed beef is kinder to the animals and gentler on the environment, give Irish beef a try.
Irish Nature Beef Combines Flavor & Tenderness
All beef cattle start out eating grass and Ireland has an abundance of it. The country’s temperate climate allows for pasture grazing on fresh grass most of the year. In harsh weather, the animals are sheltered in open barns where they are fed a mix of stored grass and locally milled grains, a naturally diverse diet that enhances the flavor of Irish beef.
Stress raises an animal’s pH and that affects flavor and tenderness. When Irish Nature beef cattle leave their pastoral life on the farm, they aren’t confined to crowded feedlots for fattening the way commodity beef is. To make the transition to the abattoir as stress-free as possible, they pass through a calming environment, a system of lairage based on techniques endorsed by renowned animal welfare expert Dr. Temple Grandin. Finally, a unique, six-step process of ultra-tenderization, refined over three decades, assures that Irish Nature beef is tender every time.
About Irish Nature Beef
Pasture-raised Irish Nature Beef is the most humanely raised, sustainably produced, grain-fortified beef you can buy. A grain-enhanced, grass-based diet gives Irish Nature Beef a taste many beef lovers crave, achieved with no feedlot fattening. If you want the flavor of grain-fed beef with the benefits of a pasture-based grass-fed system, now you have a choice.
- Exceptionally delicious
- Sourced from small farms throughout Ireland
- Raised free range at or exceeding EU animal welfare standards
- Ultra-tenderized
- Sustainability certified by The Carbon Trust
About Irish Nature Beef
Pasture-raised Irish Nature Beef is the most humanely raised, sustainably produced, grain-fortified beef you can buy. A grain-enhanced, grass-based diet gives Irish Nature Beef a taste many beef lovers crave, achieved with no feedlot fattening. If you want the flavor of grain-fed beef with the benefits of a pasture-based grass-fed system, now you have a choice.
- Exceptionally delicious
- Sourced from small farms throughout Ireland
- Raised free range at or exceeding EU animal welfare standards
- Ultra-tenderized
- Sustainability certified by The Carbon Trust
Frequently Asked Irish Beef Questions
Irish beef is commonly cross bred to guarantee the best genetic mix. Planned cross breeding results in better shape, easier animal management, or the ability to reach optimum slaughter weight faster. The mix of breeds on the 28,000 mostly small farms across Ireland that supply Irish Nature Beef includes Angus, Hereford, Limousin, Charolais, and Holstein/Friesian.
Irish Nature Beef is handled with care from farm to abattoir, where it is ultra-tenderized through a patented, multi-step production process that's unlike any other in the world. It involves hip bone suspension to eliminate strain on the leg and loin, controlled stretching of the hindquarters, electrostimulation to stabilize the meat faster, and gradual chilling to prevent toughness. These production innovations allow Irish Nature Beef to achieve peak tenderness and maintain the ideal pH level for the best eating quality.
Diversity of feed and longer aging is the key to Irish Nature Beef’s complex flavor. Conventional beef is fattened mainly on corn, but multiple grasses and grains nourish Irish Nature Beef. Ireland’s temperate climate allows free-range grazing on pasture most of the year. When fresh grass isn’t plentiful, a variety of cut grasses and local grains, including barley, soy, and corn, enrich the animal’s diet. To concentrate flavor, Irish Nature Beef is aged on the bone four times longer than conventional beef, a significant investment that underscores their commitment to producing the best beef possible.
Irish beef refers to beef raised in Ireland, a land with a temperate climate and plenty of grass-filled pastures that are perfect for grazing ruminants like beef cows. Irish Nature Beef is a particular brand of Irish beef produced by ABP Ireland and available in the U.S. from Marx Foods.
At the World Steak Challenge in 2022, Irish beef scored the most medals (54). England (36) and Finland (28) were in second and third place. The accolade for World's Best Grass-Fed Steak went to a ribeye from a company in Northern Ireland co-owned by ABP, producer of Irish Nature Beef, which is available to U.S. consumers from Marx Foods.
Irish Nature Beef & Sustainability
Recognized as a world leader in measuring, managing & reducing their environmental impact, ABP, producer of Irish Nature Beef, was the first company globally to achieve quadruple certification by The Carbon Trust. ABP Ireland’s plants are powered by self-generated or green energy & send zero waste to landfills. They are a founding member of Origin Green, Ireland’s pioneering program uniting government and the private sector along the entire food and drink supply chain to set and meet measurable sustainability targets.
Buy Premium Irish Beef at Marx Foods
Count on Marx Foods to provide you with some of the world’s finest beef, including Irish Nature Beef, pasture-raised, grain-fortified beef from Ireland, and grass-fed Silver Fern Farms Angus beef from New Zealand. Our prices always include overnight shipping via FedEx. Buy Irish beef and other premium beef online at Marx Foods today.
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